Price Increase April 2026

Facetheory: Committed to Quality and Transparency

Facetheory, born in Sheffield in 2013, has been on a mission for over a decade to create affordable, vegan, and science-backed skincare products that deliver real results. Our commitment to quality and transparency is at the heart of everything we do, which is why we want to keep you informed about some upcoming changes.

Why Are Your Prices Increasing?

We wanted to share a quick, honest update. Starting from Friday, April 24th, some of our prices will be increasing. This decision comes after careful consideration and is driven by the rising costs associated with maintaining our high standards—from sourcing premium ingredients to the rigorous testing and production of each formula. We haven't increased our prices since 2023, and since then, the landscape of doing things properly has evolved.

Why Now?

We faced a choice: either keep prices the same by cutting corners or quietly altering our product formulations, or maintain our standards and be upfront about what that entails. We've chosen the latter. Our commitment to quality means we will not compromise on the ingredients or performance of our products.

Are All Products Affected?

No, not all products will see a price increase. We've made concerted efforts to keep as many of your favorite products at their current prices as possible, ensuring that you can continue enjoying the skincare solutions you love without disruption. The following products will have a price change:

Bakuchiol Firming Daily Moisturiser
Blemicalm Azelaic Acid 10% Clarifying Serum
Blemicalm Azelaic Acid 15% Clarifying Serum
Blemicalm BHA 2% Clarifying Toner
Blemicalm Body Skin Clearing Spray
CeraNight Rejuvenating Night Oil
ClariClay AHA Face Mask
ClariCleanse AHA & BHA Exfoliating Cleanser
Double Glow Exfoliating Face & Body Scrub
Glow-AHA Refining Body Cream
Glow-C Daily Moisturiser
Glow-C Daily Moisturiser SPF 30
Glow-C Eye Cream
Glow-C Tranexamic 5% Serum
Glow-C Vitamin C 20% Serum
Glow-C Vitamin C 30% Serum
Glow-C Vitamin C Cream Cleanser
HydraCleanse Rebalancing Gel Cleanser
HydraOat Calming Toner
HydraOat Soothing Daily Moisturiser
HydraSmooth Hand Cream
Peptide Firming Eye Cream
Peptide Firming Night Cream
Porebright Niacinamide 10% Refining Serum
Retinol Firming Moisturiser 0.3%
Supergel Oil-Free Moisturiser

Are You Changing Your Formulas?

Absolutely not. If a product carries the Facetheory name, it must meet our stringent standards for efficacy and quality. This means no shortcuts, no diluted formulas, and no compromises. Our formulations remain unchanged, ensuring you receive the same trusted performance with every use.

Why Not Absorb the Costs?

We understand that this news may not be welcome, particularly given the current climate. However, absorbing these costs would mean compromising on the quality, safety, and effectiveness of our products, which is not an option for us. We believe in being honest about rising costs rather than reducing what goes into our products.

What Does This Mean for Me?

You can continue to expect the same level of quality, performance, and transparency from every Facetheory product you use. Our commitment is to ensure that each product remains worth your investment, delivering the results you’ve come to expect from us.

For any questions or concerns, or if you need assistance with returns or refunds, please don't hesitate to reach out to our customer service team at help@facetheory.com or via live chat on the website. We are here to help and ensure your experience with Facetheory remains exceptional.

Thank you for your continued trust and support. We are excited to keep providing you with skincare solutions that meet your needs and exceed your expectations.

Apr 25, 2026

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